Flavored Water Brand Preferences – Multicultural Analysis 2019

flavored water multicultural analysis

Project Description

Flavored water has become a recent trend for many consumers. With different varieties available, preferences are always changing. Different brands offer many different flavors and benefits to consumers, This report dives into the market preferences for these consumer markets.

In this report, OYE! software was utilized to deliver Hispanic and African American consumer insights based on social media conversations on Twitter about flavored water brands during the dates of August 21st – August 19th, 2019. Insights cover volume, language, gender analysis, location, Keyword word cloud, and top shared posts.

This analysis was extrapolated from a sample of 51,346 Twitter conversations online discussing different brands of flavored water of which 2,671 were from verified Hispanics and 957 conversations were from verified African Americans.

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