Project Description – Fast Fashion Hispanic Brand Preferences
The fast fashion industry always strives to keep up with the newest, most popular fashion trends to satisfy their customers. But sometimes just that is not enough to keep up with ever-changing consumer demand. In this report, OYE! software was utilized to deliver fast fashion Hispanic brand preferences based on social media conversations on Twitter during the dates of June 1 – July 1, 2019. Insights cover ethnicity, language, location, category analysis, and top Hispanic and African American influencers.
This analysis was extrapolated from a sample of 39,085 Twitter conversations online discussing their preferred fast fashion brands, of which 7,458, or approximately 19.1%, were from verified Hispanics and 3,763, (approximately 9.6%) were from verified African Americans.
Sample Version (Free)
Download the free Sample Version with your name and email at right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.
Click the PayPal Add to Cart button below for the Full Version which includes:
- Topic analysis comparisons between Hispanic and African American consumers
- Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
- Top shared social media posts among Hispanic and African American consumers
- And comparisons between top influencers from the Hispanic and African American audiences