In this report, OYE! software was utilized to deliver Christmas movie Hispanic insights based on social media conversations about The Grinch, The Polar Express, Home Alone, Elf, and Rudolph the Red-Nosed Reindeer during the dates of December 1st – December 14th, 2017. Insights cover ethnicity, language, location, category analysis, and top Hispanic influencers.
This analysis was extrapolated from a sample of 54,566 conversations online discussing the film of which 3,612, or approximately 6.6%, were from verified Hispanics.
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