Casual Dining Restaurants – Multicultural Analysis

Project Description

Casual Dining Restaurants offer people a fantastic and convenient way to gather with friends and family while enjoying catered service, and tasty dishes.  Many chain restaurants in the U.S. are known for their affordability, and are spoken about nationwide, throughout all demographics, for their signature platters, and celebrated promotions. These restaurants drive in a lot of social traffic on different media platforms, especially from Hispanics and African Americans.

In this report, we study 5 of America’s top restaurant chains in the food industry: Red Lobster, Olive Garden, Outback Steakhouse, Chili’s, and Applebee’s. OYE! software was utilized to deliver Hispanic and African American insights based on social media conversations on Twitter, regarding these restaurants, during the dates of August 17th – September 18th, 2019. Insights cover ethnicity, language, location, category analysis, and top Hispanic and African American influencers.

This analysis was extrapolated from a sample of 359,322 Twitter conversations online discussing their preferred sit-in restaurant which 10,230 or approximately 2.84%, were from verified Hispanics and 11,050 or approximately 3.1%, were from verified African Americans.

Sample Version (Free)

Download the free Sample Version with your name and email at the right to receive comparative analysis on (1) ethnicity, (2) gender, (3) sentiment as well as (4) top U.S. cities.

Full Version

Click the PayPal Add to Cart button below for the Full Version which includes:

  • Topic analysis comparisons between Hispanic and African American consumers
  • Topic analysis comparisons between English-speaking, Spanish speaking, and Bilingual Hispanic consumers
  • Top shared social media posts among Hispanic and African American consumers
  • And comparisons between top influencers from the Hispanic and African American audiences

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