Budweiser Name Change Research Analysis

Budweiser name change

Project Description

Budweiser name change In summer of 2016 Anheuser-Busch replaced their Budweiser logo with “America” on its 12-oz. cans and bottles. OYE! technology probed the internet, including social media and mainstream news in search of all mentions in the Hispanic community regarding Anheuser-Busch’s name change.

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Produced by OYE! Business Intelligence, LLC 2017